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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08812_Field_TCGG T577.txt
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1996-04-10
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16 lines
to be objectively regulated. And thus ultimately the
principle of economic equivalence of services is introduced
and becomes fundamental, while there still remains
always some place beside it for the old valuation based
upon the efficiency of the help and for the transitory
valuation based upon the subjective sacrifice.
The exceeding usefulness of The Polish Peasant for
understanding the Gutenberg galaxy is that it offers a mosaic
study of events in our time that correspond to what happened
in the first Gutenberg age. What happened to the Polish
peasant confronted with print technology and industrial
organization, has happened in lesser degree to the Russian and
the Japanese, and is beginning to happen in China.
Before concluding Professor Nef’s testimony on the